Getting One-way Inbound Links: the 5 Major Strategies
With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.
As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.
Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard work, and for many people, SEO is an endless magic bean hunt. So, before looking at those five most effective strategies, let's look at some of the supposedly easier alternatives.
- Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. If you think this will work, let's just say I admire your ability to maintain a childlike innocence despite all the mean names I'm sure everyone calls you.
- Many one-way inbound linking strategies fall into the great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great.
- Other one-way incoming link strategies are in the this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply line.)
Now, on to the five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt.
1. Waiting for Inbound Links
If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:
Unfortunately, "eventually" can be a very long time.
There is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?
2. Triangulating for Inbound Links
Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:
- You need to have more than one website. Stop laughing! There really are businesses that only have one website! In fact, they may be your clients someday.
- The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated to the same extent as direct one-to-one reciprocal linking.
- As with traditional reciprocal links, a very big drawback is that the links are mostly on "Resources" pages that are just lists of links. There's only a small chance of getting significant traffic from these links. Plus, any "Resource" page may well eventually become an easy target for link dampening, if that hasn't happened already.
3. Submitting for Incoming Links
They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, non-corrupt and actually well-run directories of relevant links. Yes, they really do exist. An SEO friend tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc.
Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it. But let's say you do get links from all 200 such directories and a hundred more from the little niche directories--now what?
4. Paying for Inbound Links
Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:
The cost of the hundreds of links required for substantial search engine traffic can become prohibitive.
As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.
Google is actively trying to dampen the impact of paid links on rankings, as revealed in various patent filings.
Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.
Google is actively trying to dampen the impact of any "artificial" linking campaign. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since the vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth the expense.
5. Distributing Content
All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content
The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article.
The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site.
The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on the internet, one-way inbound links are a very good thing.
In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them.
About the author
Joel Walsh is the owner of UpMarket Content, where you can get a content distribution campaign managed from soup to nuts, and guaranteed to get you at least one hundred one-way inbound links for every three articles. Check out this guaranteed website promotion content distribution package: http://upmarketcontent.com/website-promotion-package.htm
Develop a Solid Website Presence
Starting an internet business can be confusing to non-veterans. The internet is the new world of business and research.
For Newer Sites, Web Marketing Depends On Titles & Links!
We all start out the same. Some have budgets, some don't.
Wheres Your Focus, Money or Customer?
Is your website Really useful?I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.When he'd finished, I asked him:-"what is the purpose of your website?" a question which he couldn't answer.
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
Get to Know People through Websites
Web sites are not just places to sell things; they are a medium where people can get insight into other people's lives. Take the musician Xavier Rudd for example.
How Your Own Website Helps Your Small Business Grow
What do you mean, you don't have a website for your small business? Now that the Internet age is well and truly upon us, small business owners who haven't yet realised what a well-designed website could do for their business are getting harder and harder to find. If you're one of them, though, read on to find out how starting your own website could help your small business grow.
What Works and What not Works for Your Internet Business
"Build it and they will come."--Filed of Dreams (1989)
If you are working on an Internet business, you may read a lot of information for how quickly you can make money online.
The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure.
HTML Editors 101 - Smaller Is Better
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse.
Web Coach Tip: What You Should Know About DIY Web Sites
Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said.
Live Support from Your Website? Can You Do It for Free?
I'm a freelance programmer and somehow I managed to get clients, speak with them, and generate leads for years without a live help system. To be honest, I had put in bids for a "live" help system several times, and I wasn't aware there were free options out there.
Setting Up Your First Website
Q. Hey, Cathy: I'm just setting up a website.
Web accessibility for screen magnifier users
The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements.
Conceptualize, Build and Publish a Web site
Conceptualize, Build and Publish a Web site - What's required to get startedAll of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO or NOT TO DO.
Easy Steps To Website Development and Promotion
One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them.
How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!
Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4.
7 Killer Ways To Increase Your Online Sales
Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make.
Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1
80% of your Web site is Maintenance!Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake.
Building eCommerce Websites that Work - Part 2
Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done.
High Quality Website at Low Cost
Although designing a great web site is an important part of developing a successful online business, it is often becomes a problem for newcomers to the internet business.The vulgar problem is the lack of money.