Make Your Own Brand!
There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing. Only returning visitors must be counted. When they return the second time, "branding" starts to occur. Huge companies advertise not because they want to provide you with information about their product. They do that because they're trying to "brand" its name and image. Actually, it is the brand you are paying the money for when you buy something from "Adidas", "Nike" or "Coca-cola". People will actually be willing to pay for the brand they know, so make it as bright and memorable as possible. However, it is useful to remember that too complex logo will definitely slip out of peoples' minds.
Have you seen small companies with the better products then the leaders in their industry and with the lower prices? When you actually pay the money to a big company for some service or product, be sure that 30% or even more from the price of the product will be the "branding" expenses. But why would you waste 30% on company branding? The thing is that branded companies make people feel safer, especially when they purchase through internet. Think for yourself - when you would feel safer if you give your credit card number to an unknown company but with the attractive prices or to a company everyone knows and trusts, even if their price is a bit more expensive? The answer is simple, right? If you want to be a recognizable company, be ready to spend even more than 30% when you start your website.
"Branding" plays the same role in online business as in the regular one. If people see your banners, links, adds, etc. all over the related websites, they begin to recognize your company. First, they do that unconsciously, than after running into your website several times they will recognize your logo, website, etc.
Let's think how we can brand our website online.
1) Before you start branding I would recommend studying the methods your competitors used. That may be very useful as you may borrow some of their techniques.
2) Think of a good company name, logo, website domain name and company slogan (e.g. company name: Metamorphosis Design, domain: http://www.metamorphozis.com)
3) Advertisement is the key to success in online branding. Links, text ads, graphic banners and any other means you can think of. Your logo, company name or business slogan should be everywhere on the business related websites.
4) Web design companies very often offer free redesign services and discounts on web design for the companies that provide a link back to their website on their pages. That is another way of branding.
5) Offer affiliate percentage from sales if they agree to place a banner or a link to your website. (You should have affiliate program up and running in this case)
There are many other ways to brand your company. Different companies use different methods and techniques. When you start your own business you will have to study them and select which one is better for your needs and your pocket. If you would be able to brand your company, it may bring you millions and millions of dollars.
This article may be reprinted and distributed with no charge until the credit line (links) below remains without changes.
Thanks for reading.
Article source: http://www.metamorphozis.com/tutorials/make_your_own_brand.shtml
About the Author:
Production Manager of
Metamorphosis Web Design Studio -
Flash templates and Web Templates
Creating Websites that Cater to Exam Preparations
One of the things that Internet excels is disseminating information and knowledge across many brains and continents. In this global economy the aspirations of the younger generation is not bounded by countries or continents.
So You Want To Have A Website
So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves.
Building eCommerce Websites that Work - Part 2
Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done.
3 Ways To Increase Your Websites Conversion rate
Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers.
Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!
Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company.
Be Creative Before You Purchase Or Create A Website
Before you jump into spending coutnless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared.
10 Tips For A Successful Website
Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions.
Where on Earth is Your Websitee?
You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines.
Enhance Your Website With A Yahoo-Style Directory
Does your website have a links/resources page?Do you exchange reciprocal with other websites to help boost your targeted traffic and search engine rankings?Do you believe that a relevant, yet comprehensive resources page provides tangible benefits to your site's visitors?If you answered "yes" to one or more of these questions, then you should consider adding an inexpensive (or free!) Yahoo-style Directory to your website. A quality Directory script will add an air of professionalism to your website and provide valuable content for your users.
Having a Portfolio on the Internet Can Help you Infiltate the Workforce
If you're an up and coming graphic/web designer just out of university, you'll know it's quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices.
Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums
If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why can't it make you some extra dough, too?The corporate situation: budgets need to be closely watched, and tech people can't get carried away with unnecessary frills.My own experience making money online and becoming and SEO expert was more guerilla than corporate.
Writing Effective ALT Text For Images
Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them.
Your Biggest Mistake When You Create a Website?
--------------------------------Why Should You Create a website?--------------------------------A. What do you want when you create a website?B.
Web Coach Tip: What You Should Know About DIY Web Sites
Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said.
Why Every Small Business Owner Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.One website that is specific to their business, product, service, name, etc.
What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site?
How to Maximize the Value of Every Visitor to Your Website
While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.Visitor value?Visitor value is simply a representation of how much money you make per visitor to your website.
Up The Sandbox!
Go to any internet marketing forum you want these days and
one of the topics is sure to be whether or not there is a
"sandbox" at Google where new sites are forced to come and
play for 3-6 months before joining the ranks of ranked and
searched results. On the surface it would appear that this
How to Get a Knock Out Website!
The first step in setting up an online business..
How to Make Your Own Website For Free
If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is all about.