Build It and They Will Come
Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees
or participants for a free service.
The key to a human's heart is through food. The key to a web surfer is free information and products. Simply offering free information is not enough to bring visitors to your site. The offering has to have substance and also be worthwhile. The web surfer is constantly asking, "What is in it for me?" If what you are providing is of value, then the word will get out fast. Your service can be anything from free training, white papers, advice, or even a newsletter. Even though you will have the information available, you must still advise everyone you know that it is in place.
My husband does a lot of volunteer work for Rotary and is the district webmaster. He has placed hundreds of pages of information on this site, offering the various clubs tools they can use. Although some do extensively, there are others that have difficulty understanding why they would go there. He spends a great deal of his time showing the value of the site. He even posted free e-learning components on the site so that they could learn how to use an application. It takes work to show people the value.
Eventually over a period of a couple of years, the website was being used by almost every club. Now, they are submitting information about events so that their club is part of the process. You should look at your site in the same way, it is a tool for your customers to access free information, and the more valuable you make that information, the more often they will look on the web. If your free information is only hype, they will turn away in droves.
Although you do not want to overwhelm anyone with information, you can make your site very informative. Make it easy to navigate and find what they want. If you have more information to give out than can be professionally displayed, you could consider putting out a newsletter on current events and other newsworthy items.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
12 Essential Tips to a Professional Business Website
1. Choose a big enough font size.
What Works and What not Works for Your Internet Business
"Build it and they will come."--Filed of Dreams (1989)
If you are working on an Internet business, you may read a lot of information for how quickly you can make money online.
4 Rock Solid Reasons For Building Your Own Website
What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business.
Selecting a Web Content Management Product
So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?The best way to answer this question is to compare the products on an apples to apples basis.
10 Things You Should Be Monitoring On Your Website
Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices.
Guidelines for Web Page Optimization
Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page.
Three Way Linking - Webmaster Strategy
Three way linking and concerns.For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine's Algo.
Making The Business Case For Web Standards
Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders.
How To Write More Powerful Online Text
Although there are significant differences among the various types of online communication, there all have one critical thing in common - they're read off a screen. There are substantial benefits, too, in that while your message is on someone's screen usually it has their undivided attention.
Are Web Graphics Stealing Your Money?
They might not be wearing a mask and carrying a gun, but if you've got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That's because image files are typically the biggest bandwidth user on any web page.
Three Things Every Website Should Do
When I started my company in 2002, I knew I needed to have a website. Why? To provide credibility! How can a company be "real" in this day and age if it doesn't have a website? So, like many companies, I published an informational website that explained "here's who we are, and here's what we do".
Get a Website!, Register Your Domain!: To Website or Not to Website?
If you're fairly new to the Internet scene, you may just be a bit overhelmed with family members, friends, collegues, and advertisements urging you to get your own website for your business. Typically, this is good advice for businesses.
9 Simple Steps to Create a Background Tiled Image Branded with Your Name
You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name.
Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket
When most people build a web site, they think one simple thing. "If I build it, they will come".
Adding Word Rich Content to Your Website
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website.
Web Designer? You Dont Need No Stinkin Web Designer!
RIVERSIDE, CA August 4, 2004 -- "Historically, small business owners have had a limited number of options to choose from when it comes to the development of an on-line presence," says Pat Spinelli, owner of The Web Site Tutor, a Riverside, California 1. web site design and training firm.
Do Authors Need a Website?
"I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think.
Top 7 Tips for Building an Antique Car Website
Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make.
Making Your Website Shine! Attract and Keep Visitors at Your Site!
When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks.
Trust Us! Sending Credible Messages
A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera.