Improve Conversion Rates - Load Times
Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what's wrong? Your site may simply be to slow.
Load Times - Are You Driving A Ferrari or Moped?
Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won't.
Webmasters, designers and site owners universally access the web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.
Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a "fast site" actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will actually "time out" and fail to show anything. If your site has this problem, 45% of the hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site in the future even if you fix the speed problems.
How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites.
Determining Load Times
The best way to determine the load time for your site is to actually use a 56k connection. While this solution isn't particularly technical, it will let you see exactly what your prospects are seeing when they visit the site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.
Server statistics can also provide you with evidence of slow load times. Are users spending a lot of time on entry pages, but not visiting internal pages? Either you have poor content or a loading problem.
Finally, you can also use diagnostic programs to test load times. Typically, the programs will kick out estimated load times for dial-up, DSL and T1 connections. Make sure you test your home page and internal pages. Diagnostic programs are excellent tools, but don't get lazy. Make sure you physically watch your site load on a dial-up connection. The experience will prove invaluable to improving your site and conversion rates.
The steps needed to improve the performance of your site often depend on the nature of the site. A database driven site will have different issue than a graphic intense site. There are, however, universal factors that can be checked:
1. Graphics: Typically, browsers have to make a connection for each image on a page. The more you have, the longer the load time. Limiting the number and size of graphics can help.
2. Tables: If you use tables, try to break them up into smaller modules. Large tables can negatively impact load times.
3. Multimedia: If it flashes, explodes, spins or blinks, consider ditching it. Yes, it looks great, but is it worth 45% of your audience?
4. Size: Scrutinize the size of your pages. The bigger the page, the slower the load times. It shouldn't be a problem if the page is comprised of text, but large pages with lots of code will load slowly.
Cheer up if you have a speed problem! Yes, you've lost a lot of business, but now you can fix it. Most of your competitors will never figure it out. That puts you ahead of the game.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
The Web: Your Window of Opportunity
Thinking about starting up a business? The web is the way to go. Look around! More and more, people are relying on the internet as an information resource, a way to foster personal relationships, and method of purchasing goods and services.
Top 7 Reasons Why Your Business Needs a Website
A website provides invaluable advantages for businesses who have one.7 reasons why your business needs a website are:1.
The Problem with Paypal On Your Web Page
When I set up my website I felt paypal was a very simple and easy solution when people wished to purchase my products.For 6 months I was getting 150-200 unique visitors a day, and yet only a few sales every week.
Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums
If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why can't it make you some extra dough, too?The corporate situation: budgets need to be closely watched, and tech people can't get carried away with unnecessary frills.My own experience making money online and becoming and SEO expert was more guerilla than corporate.
Selling Your Site: Outsource or Homemade?
To the starting internet entrepreneur, there is nothing more discouraging then the erroneous realization that your dream for a self sufficient business cannot be realized without a heavy investment. This may be why so many people shy away from the internet; seeing all the flashy sites, many of which are $50 templates, people are afraid to enter the world of internet sales and marketing.
Sticking To Your Plan
So you have a good idea for a business and decided that the Internet would be the perfect place to start it.WAIT.
Why You Really Need Your Own Web Page In-order To Make Online Business!
How many Web Sites did you stumble over telling you that you don't actually need your own? Now, this is true to a certain extend but not if you are heading for the real scoop.What we all aim for is to go from point A to B in the shortest time.
Do Authors Need a Website?
"I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think.
7 Ways to Gain a Professional Online Reputation
A professional online reputation is essential to the
flourishing of any business big or small. Many business
owners spend countless hours on the core operations of their
business forgetting the importance their website has.
Why Every Small Business Owner Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.One website that is specific to their business, product, service, name, etc.
Do You Really Need A Website To Succeed
Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town.
Guidelines for Web Page Optimization
Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page.
Planning A Usable Website: A Three-step Guide
A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs.
Ebooks for Webmasters
Internet has opened a whole new world for web developers and web designers who are looking to get their websites developed that are finally launched on the huge world of World Wide Web. Keeping that factor webmasters are the people who have to face a lot of problems mainly due to the entrance of new software, programming languages and viruses that are a real threat for the webmasters.
The Power Of CPanel
cPanel is a control panel for your website and allows you to set up and manage your web account through a graphical interface instead of having to use command line. This means that you can make changes to your website without having to learn to use a command line environment.
4 Steps to Selling More With Your Web Site
Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don't generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales.
Why Your Brick-and-Mortar Biz Needs A Website
The internet has taken over our lives with a vengeance, and has changed the way many of us do business. More and more consumers are now doing their shopping online and, unfortunately, some business owners have felt the pinch.
Why A Simple Counter is Never Enough for Your Website
A simple website stats counter is not enough if you are really interested in finding out information about your traffic. Certainly, a simple web counter will tell you how many people have visited your site, but that is it.
Developing A Website: 10 Tips For Getting Started
1. Be clear on your purpose.
Earning From Your Website
Before you start building your site, ask yourself "WHY?". Why did you decide to build your own web site.