Running An Effective Website
Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis.
1. Maintain and Optimize Your Site.
Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, such as browser compatibility, load time performance, dead links, link popularity, spelling check, HTML, design and directory registration readiness. You have to make sure your site is optimized in all areas mentioned.
2. Attract your visitors.
Nobody can resist a free offer. You have to reward your visitors with loads of free stuff. Giving something for free creates the demand for them. You also need to update your web site regularly, add fresh content, update time-sensitive information, and offer good deals/discounts/promos/special offers to give your visitors a valid reason to return to your site.
3. Track your visitors.
An effective web site contains a functional counter that can tell how many visitors are coming, where are they coming from, and which website(s) referred it. With this information on hand, you can identify which marketing campaigns, banner ads and page content to display on your web site.
4. Understand your customers.
If you identify and understand your visitor's demographics, you'll be able to understand what types of people are interested in your site. You can then identify potential new visitors, and target your promotions to those segments for best return on investment.
5. Communicate with your customers.
Keep in touch with your visitors by setting up an e-mail mailing list. E-mail is the most cost-effective way of announcing news, promotions, product releases or tips to your visitors.
Additionally, the more you establish your rapport with your visitors, the more useful you can make your site to your existing visitors.
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Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.
The Topic Of Your Website
The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is.
Do Dancers Need A Website?
Dance is how you pamper your soul and satiate your creativity. Mesmerized and overwhelmed with the pleasure that the dancer relishes while dancing, often there are some practical aspects that tend to get overlooked.
Make Your Communication Come Alive
Design and layout can make your communication come alive and your
message immediately apparent. Now, with so much technology at hand, design becomes much easier, but you must develop the ability to plan and visualize what you want to convey.
Successful Commercial Sites
Do you make your website just to entertain yourself or do you want it to be a great web store? The fact is more than 80% of websites are trying to sell you something. There is nothing wrong if you want to get some money from the website you made, but remember to put some REALLY interesting information on your pages.
Achieving Differentiation With Your Website
Internet Marketing is not a miracle marketing strategy - competition still exists and you need to have a unique approach with regards to:Web Design
Just as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity.
Your Future Profit Is In The Stars
You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too.
How to Get Your Website In Front of Thousands of Customers At No Cost To You!
Dan Kennedy once said that if you can't make money without money? then? you won't make money with money either.Those words swirled in my brain over and over.
The Internet Road Map
1) Data CaptureOne easy way to collect e-mail addresses and permission is via a signup box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors might choose to opt-in.
Your Website Should Be Selling
It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset.
Conceptualize, Build and Publish a Web site
Conceptualize, Build and Publish a Web site - What's required to get startedAll of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO or NOT TO DO.
5 Ways to Build a Website
If you are like me you have wanted to build a website but didn't know how!Why?Because you haven't learned htmlBecause it costs too much to have someone do it
for you.The software you have found is too complicatedYou just didn't have the time or patience to read
the 500-page manualThere was no one to teach you how to do it.
Three Way Linking - Webmaster Strategy
Three way linking and concerns.For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine's Algo.
Web Sites - Should I Learn or not?
A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here's my honest thoughts on this topic.If you read my previous article you would know that a web page is fundamentally written in HTML (let's leave the dynamic stuff out for now).
Five Essential Questions to Answer Before Creating Your First (or second...or third) Website
Right after the thought, "I need a website," people usually say, "I need a web designer!" Actually, before even whispering "web design," you need to answer these five questions in as much detail as possible. Once you're clear on your strategy, you can provide better information to your web designer.
Why You Need A Web Site
"I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?"In this day and time, there is very little that can't be sold over the Internet.
WYSIWYG Versus Coding: HTML With A Purpose
After years of working with entrepreneurs who developed their first web site using an image-based editor, the new world of internet marketing has placed a stronger emphasis on web development that conforms to technical concerns such as search engine optimization and multi-browser compatibility.Wigging OutWYSIWYG (What You See Is What You Get, pronounced "whizzy wig") web site editing programs can allow anyone to develop rich, full-feature web sites without a working knowledge of HTML (Hypertext Markup Language).
Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience.
A Website Is Not Enough
Your ObjectiveYour small business needs an appealing and professional website but that is just the beginning. If no one visits your website and -- more importantly -- if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective.
Track Your Visitors, Using PHP
There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag.