Globalize Your Website
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
1.) Payment Options - vary from country to country, therefore offering flexible payment options are important. While PayPal might be a good option for consumer-oriented products, this service is not widely used by businesses and is only available to customers in specific countries. In order to attract global customers, businesses must provide a variety of payment options that customers, in different countries, are familiar and comfortable with.
2.) Currency Distinction - provides added convenience to a potential customer, and shows an understanding and respect for global audiences. A currency converter is a good option, especially for large companies who may be dealing with many countries. When listing prices clearly indicate the country currency, such as between US dollars and Canadian dollars. This distinction will prevent misconceptions and prevent customer dissatisfaction.
3.) Contact Information - should be given for a country code, along with the area code, when listing phone numbers. It should not be assumed that customers know the numbers to dial foreign calls. Since the standards of address formats can differ from country to country, ensure that the mailing address listed on the website is properly formatted. In this time of rapidly expanding use of numbers, if your area code changes, don't forget to change the information on your website.
4.) Delivery Options - should make sense for all customers. Ensure that they have full knowledge of shipping information to avoid delay and error. If a shipping option is not available for a specific region be sure that is clearly stated on the website. Provide estimates as to when the product will arrive to various regions, so that customers have appropriate expectations about delivery time frames.
5.) Order Forms - when creating order forms use terminology that is universal; if possible, where relevant, refer to postal codes rather than zip codes. The terminology on the order form should support the fact that the company sells to an international audience.
6.) Payment Policy - clearly state payment policies on any order pages, if purchase orders or wire transfers are not accepted from specific countries be sure that the policy is clearly stated. Prepare an explanation as to why the policies are in place. Customers understand that foreign purchase orders are not legally binding and will not feel alienated if an explanation is offered and clearly stated.
7.) Spelling - can vary, so avoid using terminology on the website that would cause confusion or look like careless spelling mistakes. Be clear and concise as many customers may be viewing your website in their second language. A website that can be viewed in different languages is all the better for communicating with foreign customers.
Ultimately the goal is to make purchasing the product or service easy for a customer. A website that respects cultural differences, as well as the nuances of language and terminology, will go a long way in attracting an international audience.
About The Author
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
Guide to Internet Business - Website Setup
After planning the design and content of your website, it's time to actually physically set up your website. This is the step where you put all your designs and plans into action, creating a website that will attract visitors and earn income.
Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!
Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company.
Website Survival Guide
In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution.
How to Build a Database Driven Web Site
If you ever want to create a state directory, article
directory, dating site or link directory, you need to know about
creating database driven web sites. This may seem like a
daunting task at first, if you have never done it, however
I was in the same boat as you.
Website Conversion Rate: More Keywords Equals More Sales
Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale.
Content Management - The New Standard in Web Design
The evolution of web development parallels the model of technology spending by companies today. The style and method has transformed along with the business spending trend.
How Improving Your Sites Usability Can Increase Your Buyers by 40% and Boost Each Order By 10%!
With all of the factors involved in designing and building a web site, one of the most influential questions is often overlooked:Is your site easy to use?Usability isn't the same as design. Just because you've hired a talented designer to craft your site and make it look great doesn't mean it's easy to use.
Your Website Should Be Selling
It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset.
How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle."Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936.
4 Rock Solid Reasons For Building Your Own Website
What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business.
PIM Team Case Study: Creating Text Effects With PHP and GD
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.ProblemA-tec Signs and Sraphics Inc.
Building eCommerce Websites that Work - Part 3
An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very real sense the customer's job is to consume.
Why A Simple Counter is Never Enough for Your Website
A simple website stats counter is not enough if you are really interested in finding out information about your traffic. Certainly, a simple web counter will tell you how many people have visited your site, but that is it.
Database Driven Web Site - Do You Need It?
Many of site owners still don't realize all advantages of database driven web sites and don't use all abilities they give. So when do you need a database driven web site and how it will make your web-life better?What is a database driven web site? Database driven web site is one that uses database for collecting and storing information.
Linking Out is Good
Many websites I come across don't have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site.
Developing A Login System With PHP And MySQL
Most interactive websites nowadays would require a user to log in into the website's system in order to provide a customized experience for the user. Once the user has logged in, the website will be able to provide a presentation that is tailored to the user's preferences.
How to Get Your Website In Front of Thousands of Customers At No Cost To You!
Dan Kennedy once said that if you can't make money without money? then? you won't make money with money either.Those words swirled in my brain over and over.
Search Engines and Customers Want Focused Web Site Content
How do you decide on the content, products and or services you
will promote on your Web site.Or should I go back one step further and ask why did
you decide to create a website in the first place.
Website Content & Usability
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word.
Easy Steps To Website Development and Promotion
One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them.