Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name
Selecting the Perfect Domain Name
The first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one:
- www.freewebspace.com/users/losers/reallosers/Hire-me.html (Example 1)
- http://www.Kooool-Magic-2day4U2.tv/ (Example 2)
- http://www.WebToastyHosty.com/234asdkjfd/No-hire-me.html (Example 3)
- http://www.TikiMagic.com (Example 4)
Unfortunately the first site is too common today. It is too long to be remembered. It is also too long to be accurately typed. Who knows what site your potential visitor may end up loading into their browser. More importantly it is unprofessional. With the low cost to register domain names and host web sites, there is no longer any reason to use this type of web site as a professional magician.
These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.
- It's free because your visitors are bombarded with ads (Viva Cialis)
- It's unprofessional. You look cheap because you are. Don't Be!
- It's too loooooooooooooooooooong.
- It too hard to type out without mistkes.
- Too many limits on designs and script usage.
The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.
This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.
- It's slightly better than the prior example
- It contains some keywords (mostly misspelled and numberized)
- It's your own domain name
- Doesn't use .com
- Words are misspelled
- Numbers are substituted for words
- It uses too many hyphens
- Too long
- More cute than professional
The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.
- Full control over design
- Can use server side scripting languages
- Can use databases to dynamically create web pages
- Lacks your own domain name
- Looks unprofessional
- Hard to remember
- No keywords in URL
- URL has no tie to your USP (unique selling proposition)
The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.
- Professional looking URL
- Domain name uses keywords
- Domain name uses USPs
- Easy to remember
- Full control over design
- Can use server side scripting languages
- Can use databases to dynamically create web pages and other great uses.
- Requires more time to maintain
- Requires a little money to register domain name
- Requires a little more money to host
This concludes Part I of Web Design for Professional Magicians. If you have not already done so get your own domain name. Search Google for many cheap places to do so. Email me if you are having trouble with your domain name or registering it.
The key points for selecting domain names:
Try to get a .com domain name.
Keep it reasonably short and memorable.
Avoid misspellings and word substitution (4 instead of for).
Limit the use of hyphens.
Try to incorporate your USPs and keywords in the name.
Copyright © 2005 J.L. Siefers, All rights reserved.
J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks.
Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com
Sign up for The Magic Way newsletter! It's FREE: http://www.learn-great-magic-tricks.com/magic-newsletter.html
HTML Editors - How to Choose the Right One for Building Your Websites
There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor.
Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole
You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole.
You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Mike, give me some practical things I can do to get more sales from my website!"You want practical advice? Stop treating your website like an object in your business and start treating it like an employee.
5 Ways to Build a Website
If you are like me you have wanted to build a website but didn't know how!Why?Because you haven't learned htmlBecause it costs too much to have someone do it
for you.The software you have found is too complicatedYou just didn't have the time or patience to read
the 500-page manualThere was no one to teach you how to do it.
PIM Team Case Study: Creating Text Effects With PHP and GD
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.ProblemA-tec Signs and Sraphics Inc.
How to Get a Better Web Site ROI
Better Web Site ROIHow to increase your business profitability by hundreds of
percentWebsites are ubiquitous these days and everybody is trying to
get a better
web site ROI. With millions upon millions of sites all trying to
appeal to the same traffic, what can you do to improve your web
site ROI?What's In A NameYou can use Google Adwords to very quickly and cost effectively
improve your business profitability
by a significant amount - hundreds possibly thousands of
You Dont Know Which One
I still remember it very clear ..
Dreamweaver 8 Preview
August 8 2005, Macromedia announced a release of Studio 8. Based on the feedback of previous users, Macromedia made it's already very powerful software even better.
Writing Effective ALT Text For Images
Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them.
Track Your Visitors, Using PHP
There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag.
Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience.
How Worldly is Your World Wide Web?
The growth in Internet usage around the world is astounding - 146% in the five years prior to March 2005. And it's not just European and North American users on the Net.
CSS - Maximum Benefits
What is CSS?CSS is a simple file which controls the visual appearance of a Web page without compromising its structure. Using CSS we can control our font size, font color, link color and many other attributes on our web page.
Maintaining Your Business Website
Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.ANSWER:
When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son.
Your Future Profit Is In The Stars
You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too.
Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads
Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company.
Why Your Business Needs a Website
Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all."My business is doing fine as it is.
3 Essential Tools Every Website Designer and Marketer Needs
Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is.
A Website Is Not Enough
Your ObjectiveYour small business needs an appealing and professional website but that is just the beginning. If no one visits your website and -- more importantly -- if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective.
Why do I Need a Website?
Cost Effective Advertising.